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Wednesday, October 14, 2009

Introducing Dairy Free Market

Jeff Eder sent me his press release announcing the creation of an online store that sells nothing but dairy-free products, the Dairy Free Market.

An estimated 50 million Americans are lactose intolerant. With them in mind, Free-from Foods, LLC announces the opening of Dairy Free Market at www.dairyfreemarket.com. The online food store exclusively sells food without dairy, including baking ingredients and mixes, cereal, cheese alternatives, non-dairy chocolate, cookies and snack/energy bars.

Many products sold are also free from other common allergens, such as egg, gluten, nut and soy – perfect for anyone with a food allergy, intolerance, or special diet (e.g., celiac, gluten-free/casein-free, kosher and vegan).

"Our site helps take the guesswork out of grocery shopping," said Founder Jeff Eder, who himself is lactose and potato intolerant. "I created Dairy Free Market for people like me, who want to buy foods that meet their dietary needs without the hassle of shopping at multiple stores, or the frustration of settling for the limited choices on local grocery shelves."

The site offers brands such as Cherrybrook Kitchen, Enjoy Life Foods, NuGo and Road's End Organics - popular among adults and children alike.

Dairy Free Market ships everywhere in the U.S. and currently offers free shipping on orders over $100.

Experience a taste of food freedom at www.dairyfreemarket.com.

While all the foods offered are dairy-free, you can also click to bring up those foods which are also egg free, gluten free, nut free, potato free, soy free, sugar free, kid friendly, kosher, organic, or vegan. No wonder Eder's parent company is called Free-from Foods.

As an online company shipping will be crucial. Here are the site's policies.
Shipping
Most orders ship within two business days from the date of purchase. We ship to any location in the United States via all major commercial shipping companies. You will receive a tracking number for your shipment once your order is complete.

For a quote on shipping outside North America, contact us at shipping@dairyfreemarket.com.

Returns
All sales on DairyFreeMarket.com are final – unless items were damaged during shipment or they expired before your purchase date. In those instances, items that are received by DairyFreeMarket.com no later than ten days from the date of purchase are eligible for full refund.

Have questions about your order? Contact us at shipping@dairyfreemarket.com.

**LIMITED TIME OFFER: SPEND $100 OR MORE AND RECEIVE FREE (GROUND) SHIPPING **


You can read an interview with Eder on the Avoiding Milk Blog.
How do you go about selecting products for your store, what standards do you have?
Dairy Free Market selects dairy free foods that fall into a number of different product (cookies, snack bars, baking ingredients, chocolate, etc.) and lifestyle categories (vegan, kosher, organic, gluten-free casein-free, free from other allergens, etc.) and we therefore spend a good deal of time talking to manufacturers to find the latest and greatest dairy free products out there and hope to share as many of them with our customers as soon as possible. However, the primary requirement of all items sold by Dairy Free Market is that they must not contain dairy of any kind (no lactose, no casein, no whey). In some cases, the products we sell may have been made in the same facility or on the same equipment as milk products (a common issue in the dairy free world), however, we try to minimize those cases and if they do exist, we make those instances clear to customers.

Your selection of foods has been steadily expanding. What new products can we expect to see in your store?
In the coming months, Dairy Free Market will be adding many more dairy free baking mixes and ingredients, some newcomers to the dairy free snack bar world, a sugar free line featuring brands such as Aunt Gussie’s and showcasing the gluten-free products of Nana’s Cookie Company. Dairy Free Market will also be venturing into carrying a line of dairy free cheese! Finally, as we approach Halloween, Dairy Free Market will be featuring Enjoy Life Foods Choco Boom dairy free chocolate bars, as well as NuGo Crispy Cat candy bars - perfect for the non-dairy trick-or-treater!

That Eder will be adding more products is good news. What causes most of these ventures to fail is the lack of choice, especially for true dairy alternatives rather than products like cookies or pasta which are relatively easy to find dairy-free.

Other minor problems that might get fixed include the inability to search for products that are free of multiple allergens and a lack of an ingredients listing on some foods. Most shopping sites evolve as customers comment on exactly what they'd like to see, so if you try them out offer any helpful hints.

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